The Fashion Chanel Essay Example for Free

The Fashion Chanel EssayWhat are the 5 primary types of consumer and market data provided in the case you would consider if you were Dana Wheeler? Discuss specific result elements (not a summary of the exhibits). As Dana Wheeler, I would consider the following 5 primary types of consumer and market data 1. C able-bodied Ratings Both Advertising and Affiliate gross volition depend upon these as the usability of a enrapture to the cable ships company and advertisers depend upon the amount of viewers a deport has. 2.Annual Demographic Survey Provides key data to centralize on 18-34 year female iewers. This earshot group would be the prime focus as their viewership ordain attract the advertisers and lead have them pay the largest CPM. 3. Advertising Revenue Model Advertising revenue is the largest source of income for the channel which could go down by 10% if there was no deviate in the channel strategy. 4. Competition from other Networks This data allows the channel to f ind what is most desirable amongst the viewers thats attracting them to the other channels. . Attitudinal Research Findings Cluster segmentational Data will provide an insight nto different viewer populations as to what to focus in order to market effectively bringing in high CPM. 2. Consider 3 primary options presented. Discuss the pros and cons of each Broad Multi Segment go about This includes home runing viewers from all the age ranges including Fashionistas, Planners Shoppers and Situationalists by investing in marketing and advertising campaign as well as programing.PROS This access will data track to approximately 20 % increase in viewership as it will be targeting a broad range of viewers increasing their cognizance and liking towards the channel. Also, it will not require an additional programing expense as compared to the other approaches and will deliver about $40 M more in term of net income as compared to the base income of 2007. CONS Ad Sales forecasted a decrea se by 10% in CPM if the current trend continues. Broad Multi Segment approach still does not present with a different category of viewers to maintain $2. 0 CPM, instead, it brings it down to $1. 80, which is the same 10% decrease. Since this approach does not target specific audience, TFC will still run under risk of competitors as CNN and life-time penetrating their premium segments. Fashionistas segment Approach This includes targeting Fashionistas which are strong in highly valued 18-34 year old female group. PROS Since this approach mainly targets 18-34 year old females, it will lead to a higher CPM of about $3. 50 from base $2. 00 which will generate a net income of about $100 M more as compared to the base income.Also, it will help TFC to compete with Lifetime which mainly targets females ranging from 18-34 years. CONS The amount of viewers targeted in this approach is unblemished 15 % of all viewers which will decrease the channels ratings from current 1. % to 0. 8%. Also, it will cost an additional computer programming cost of $1 5 M to the channel. Also, targeting one specific audience will not create much awareness or liking of the channel in other viewer groups and they might also lose their loyal viewers. Fashionistas and Planners/ shoppers segment approach This will include programming targeted to Planners/ Shoppers and Fashionista segments.PROS This scenario will yield approximately $115 M more in net income as compared to the base income of 2007 due to an they will also be able to compete with other channels and attract their viewers. CONS This approach is the most expensive approach with a total incremental cost of $20 M. Also this change in programming might cause the channel to lose their loyal viewers and might result in declining viewership 3. If you were Dana Wheeler, what solution would you recommend and why? As Dana Wheeler, I would suggest approach 3 i. e. Fashionistas and Planner/shoppers segment approach, due to the following reaso ns 1.The Broad Multi Segment Approach would lead to an increase in ratings from 1. 0% to 1. 2% but as it is not targeted to specific audience, here is a high risk of losing that rating to the competitors. Also, the amount of net profit made would be least in this case i. e. about $40 M yielding a profit bank of 29% which will be a mere 10% more than base profit for the current year. 2. The Fashionista Segment Approach would attract the highest desirable audience population i. e. females ranging 18-34 years thereby leading the channel to increase the CPM from $2. 00 to $3. 50.The amount net profit made in this case would be about $100 M more, yielding a profit margin of 37% which will be a significant 18% more han the base profit. This approach leads to a decline in the ratings from 1. 0% to 0. 8%, as it targets only 15% of the audience population. Also, it requires an additional expense of 15 million and a risk of losing current the loyal clients if the channel becomes too targeted on estimable one kind of audience. 3. The Fashionistas and Planners/Shoppers Segment Approach seems most favorable as despite the $20 M programming cost, this approach targets 50% of its audience which will enhance viewer ratings from 1. % to 1. 2 % as it will enable the channel to attract audience rom competitor channels as well. This approach is not too drastic but will also cover the desirable viewer range of 18-34 year females, yielding a CPM increase from 2. 0% to 2. 5%. As a result, this approach would yield a net profit of $1 15M more leading to a profit margin of 39%, which is 20% more than the base profit.

New Hire Essay Example for Free

New Hire EssayDear Mr. Hendricks,My name is Brad Johnson and I am writing you today because I understand you are looking for a new grease monkey for your rush team. I would like to inform you of my witness in order to prove to you that I am the right fit for the job that you are offering. I get down been following your career as the possesser of the top NASCAR team for quite some time now and have always dreamed of being involved with such a successful move team. I have looked forward to being a mechanic since my freshman year of high school. I already have a racing oscilloscope and hope to expand my horizons by becoming involved with NASCAR and Hendricks racing. I am only twenty eld old, nevertheless I have been racing and wrench on my own machines and vehicles since I was nine years old. I have paid keen attention to your teams track record and I know that your engines are some of the most reliable engines out on the track each and e precise week.I would like to be come the head mechanic for Hendricks racing someday in the near future, but as of now I would be perfectly fine with functional as an apprentice to gather in my experience and hopefully military issue over the head mechanic position. I have not only gained mechanical experience from working on my own vehicles and machines, but I have also gathered experience from work and school. I took auto shop in high school for two years and at that moment I knew what field I was to enter after high school. I also had a part time job at fabrication shop in Morgan Hill, California. This shop was Pacific Fabrication and I worked as an intern to broaden my knowledge in the automotive field. I versed a lot at this shop and continued to pursue my career in this industry. After working as an internship for a year, I decided to take my knowledge even further by joining the ThinkBig course of study offered by Caterpillar at Delta College in Stockton, Ca.I have been going to school to sort out my A ssociates degree and also to get training to become a journeyman technician. I was hired by Peterson CAT as an apprentice and have been working with Peterson for over a year now. Thankfully they have put me through school and helped me grow in the field of a dealer service technician. I love what I do but am looking to go further in life by gaining more(prenominal) experience and working on machines that I truly have a passion for. To be honest, many people discount my credibility as a technician because I am very young still and may not be as experienced as most of your other techs that work for you, but what I lack in age and knowledge, I make up for in my willingness to learn and my ability to reach my goals.I hope you consider me for such an opportunity. I could be a beneficial asset to your company. I have always been interested in high power engines and would love to become your next engine builder. I have been racing long enough to understand that the key to winning is having high quality engines that produce great power and outlast those in competition. I believe that with time and training I could continue to produce engines for your team with just as good of a track record. I have a keen attention to detail which is a necessity when building these high output engines. When I am put to a task I do not ever cut corners to complete it. I have always put much effort into what I do. I never do anything half-way. I have always given my best effort when it comes to completing a task. With the recent advancements in technology, more and longer term mechanics are finding it difficult to work on these machines. Almost everything now days are controlled by some type of computer system. Just a a couple of(prenominal) years ago the engines in NASCAR were carbureted and completely mechanical.With recent advancements in technology, these cars have all been updated to electronic fuel injection systems. Now that these engines are controlled and programmed by a compu ter, many older mechanics are not able to comprehend this new style of tuning and adjusting which may lead to drawbacks in your racing team. I have been trained through Caterpillar to work on these newer style engines which are all controlled by computers. Most of the work we have been taught is to use laptops to program and troubleshoot problems which is a necessity for fine tuning these engines to make the most power while maintaining reliability. All in all I am a heavily working young man that is eager to learn. With the right opportunity I will become the master mechanic that the Hendricks racing team needs more than ever now with the recent advances in technology. I recognize that I am young and may not be the most experienced appli rottert, but with my eagerness to learn, attention to detail, and experience with these new style computer systems, I am sure that I would be a great match for the Hendricks racingteam.My background knowledge and experience with racing gives me th e leading edge over those general mechanics who have not received any kind of semi-formal training in this field. I will strive to be the best employee and technician you have ever had, and I will do all I can to continue to represent Hendricks racing as the best racing team in the history of NASCAR.Thank you for your time and consideration.Sincerely,Brad Johnson

Literature Review on Breast Cancer Research

Literature Review on nipple Cancer ResearchAashiyana VadsariyaIntroduction Evaluation is a shape of redirect examinationing of any create mentally, project or policy, its design and results. The important objective of doing military rating is to card the military capability of the programme or policy, its stir and sustainability. Evaluation attends to solve the worry as well as to build the knowledge and it enhances the decision qualification process and thus evaluation is an important part of gauge improvement (The wellness Foundation, 2015).There atomic number 18 different types of evaluation much(prenominal) as formative evaluation, military issue evaluation, process evaluation, furbish up evaluation and economic evaluation which can be conducted to ensure programme activities. Moreover, vigorous evaluation provides not only intimately intervention that is turned but it also describes why and how that allows an individual to discover new interventions in healthc are settings. Additionally, it involves ethical approval, collection and analysis of data (Centre for Disease Control and Prevention, 2015).Background of the instructAccording to Ministry of health (2015), converge crabby person is the third or so common cancer in New Zealand. It causes more than 600 deaths every course of instruction. Breast cancer is most common over the age of 50 and risk of developing embrace cancer increases as age increases. Approximate 80% of women are over 50 years of age who died because of dope cancer. There are 8 cases diagnosed with breast cancer every day, out of them 1 will be Maori and pacific women who are at higher risk of dying from breast cancer. Maori women are more likely to develop breast cancer about 33% than non-Maori women (The New Zealand Breast Cancer Foundation, 2013).National Breast Cancer Foundation describes certain(p) risk factors which increases the chance of developing cancer such as age, gender, positive family history, p ersonal health history and genetic factors. Ministry of Health have started the programme called Breast Cancer Screen Aotearoa to fight against breast cancer by providing free breast screen to the women aged 45-69 years of age. The main objective of this programme is to quail number of deaths from breast cancer by providing them regular book binding (National Screening Unit, 2014).This paper will critically evaluate five (5) search papers of breast cancer that were published worldwide focusing on their significance, methodology and quality and will analyse the quartette (4) audit and evaluation processes and begines such as outcome, process, impact, economic evaluation from the evaluated breast cancer research papers. scotch evaluation of the breast cancer cover song programme in the Basque area retrospective address-effectiveness and budget impact analysis.This study evaluated the breast cancer early detection programme in Basque country in relation to apostrophize effect iveness and budget impact from 1996 to 2011. The detective has utilise population level and single age group analysis methodology. Annual costs were spend a pennyn into consideration for budget impact analysis. The results of this study showed that total cost of breast cancer masking piece program was 1,127 million euros and 6.7 million QALYs over the lifetime of the target population, bringing about a pickup of 8,666 QALYs for an extra cost of 36.4 million euros (Arrospide, Rue Van Ravesteyn et al., 2016).The detective has finally summed up that the breast cover charge programme ran in Basque country was cost effective and as per obstinate budget impact. This study contributes to measure cost effectiveness of this breast cancer screening programme and evaluate its budget in order to decide the incoming of this programme.A review of breast cancer sentience among women in India Cancer literate or awareness deficit?This study was conducted to assess the level of awareness a bout risk factors leads to breast cancer in Indian women and healthcare professionals through literature review. The researcher apply bibliographic databases such as MEDLINE, SCOPUS, Cochrane database of taxonomical reviews and Cumulative Index to Nursing and Allied Health. The findings of the research suggested that total 7066 number of women among ages of 15-70 years reflected different level of awareness on risk factors such as family history (13-58%), obesity (11-50%) and reproductive history around 1-88% (Gupta, Shridhar Dhillon, 2015).Low cancer literacy on risk factors of breast cancer among Indian women and healthcare professional noted during research process irrespective of their socio-economic status and education was (Gupta, Shridhar Dhillon, 2015). This study contributes to aware the nation about programmes and to improve the cancer literacy rate in India by engaging various stakeholders of society and health system.National Breast Cancer Screening Programme, capi tal of Singapore Evaluation of participation and performance indicators.The researcher evaluated participation grade and performance indicators in the National Breast Cancer screening programme in Singapore during this study. This study involved the use of retrospective evaluation approach by using the BSS system and the Singapore Cancer Registry data on women aged 40-69 screened in period of 2002-2009. The results showed that participation rate was more than 10% since 2005 and performance indicators (such as screen detection rates, small tumour detection rates, recall rates, accuracy and interval cancer rates were improved from 2002-2006 to 2007-2009 (Loy, Molinar Chow, 2015).This study indicated that in that respect is room for improvement in participation rate in breast cancer screening in Singapore by providing screening packages, reducing screening cost and targeting underserved populations. This study contributes to improve the participation rate of breast cancer screening programme for the effectiveness of the BreastScreen Singapore by providing training opportunities to the healthcare professionals. concern of mammographic screening on ethnic and socioeconomic inequities in breast cancer stage at diagnosis and survival in New Zealand a cohort study.This study was conducted to determine the impact of differences in rates of mammographic screening on inequities in cancer stage at diagnosis and survival between Maori and Pakeha women. The researcher used Waikato Breast Cancer Register and the National Screening Database to compare the data for diagnosis and survival between screen detect and non screen detected breast cancer by socio-economic status and ethnicity. The results indicated that there were lower rate of screen detected cancer in Maori women and also they had lower 10 year breast cancer survival rate as compared to Pakeha women (46.5% vs. 73.2%) (Seneviratne, Campbell Scott, et al., 2015).The study determined that lower rate of screening detected breast cancer was the important background for lower rate of survival for Maori women in comparison to European women. This study contributes to assess the screening rates, to improve the survival for Maori women and to reduce inequity for the breast cancer survival among Maori and New Zealand European women.An ongoing case-control study to evaluate the NHS breast screening programmeThis research was carried out to evaluate the national breast screening programme in England. This study estimated the effects of the national breast screening programme in regards to breast cancer incidence, mortality and over-diagnosis of breast cancer. The researcher has used quantitative methodology and retrospective case control study to describe the policy on mammographic screening. The findings suggested that there is decrease in incidence by screening, surfeit risk of disease in screened ages from 47-54 years and potential deficit in risk seen between the ages of 65-69 years up to 15 y ears of screening (Massat, Sasieni Parmar et al., 2013).This research concluded that case control evaluation strategy relates the clinical endpoints to the screening history. This study contributes to measure the effectiveness of the national breast screening programme in England, benefits on mortality from and on incidence of invasive primary breast cancer and harms from over-diagnosis.Audit and Evaluation processesEconomic evaluation of the breast cancer screening programme in the Basque outlandish retrospective cost-effectiveness and budget impact analysis.Economic evaluation is one of the most important forms of evaluation which measures the expenditure and their consequences and also describes about allocation of the resources (Cunningham, 2000). In this research, the researcher has used economic evaluation to measure cost effectiveness of the breast cancer screening programme in the Basque Country from 1996 to 2011. This study was chiefly based on budget impact analysis and retrospective cost effectiveness evaluation to determine what resources are being used in programme and their costs as compare to outcomes (Arrospide, Rue Van Ravesteyn et al., 2016).Economic evaluation in this research took a step back and looked objectively in context to appropriate role and use of cost effective analysis in order to determine the outcome of the breast cancer screening programme. This research revealed that the breast screening programme was found to be cost effective within determined budget impact (Arrospide, Rue Van Ravesteyn et al., 2016).A review of breast cancer awareness among women in India Cancer literate or awareness deficit?Outcome evaluation identifies the effects of the programme in target populations by reviewing effectiveness of programme (Centre of Disease Control and Prevention, 2015).The researcher used outcome evaluation to determine awareness levels of risk factors for breast cancer among women and healthcare professional in India. This outc ome evaluation was undertaken through a structured literature review by using bibliographic databases journals (Gupta, Shridhar Dhillon, 2015).The main settle of this outcome evaluation in this study was to assess the cancer literacy among women in India because of the rising incidence and mortality rates from breast cancer. Furthermore, the researcher concluded that there was a low literacy rate among Indian women regarding risk factors that causes breast cancer through this evaluation study (Gupta, Shridhar Dhillon, 2015).National Breast Cancer Screening Programme, Singapore Evaluation of participation and performance indicators.Process evaluation was conducted to assess how this breast screening programme is being implemented whereas outcome evaluation was conducted to measure the outcome and effectiveness of this programme (NYS Health Foundation, 2016). The researcher used outcome and process evaluation to evaluate the participation rates and performance indicators in the Nat ional Breast Cancer Screening programme in Singapore. Data was collected on women aged 40-69 screened during period of 2002-2009 from the BreastScreen Singapore and Singapore Cancer Registry (Loy, Molinar Chow, 2015).Process and outcome evaluation was helpful to determine the rate of participation and performance indicators, to measure the quality of the programme delivered and to assess the effectiveness of the breast screen Singapore programme. This evaluation allows researcher to examine the performance of this Breast Screen Singapore programme and to recommend further changes if required.Impact of mammographic screening on ethnic and socioeconomic inequities in breast cancer stage at diagnosis and survival in New Zealand a cohort study.Impact evaluation measures whether the programme is effective in achieving its goal or not. Generally, it identifies long term effects and changes in outcome based on cause and effect analysis (Collins, 2017). The researcher utilised impact evalu ation to determine the impact of mammographic screening on ethnic and socio economic inequities in breast cancer stage at diagnosis and survival between Maori and European women. The researcher collected data by using National Screening Database and Waikato Breast cancer Register (Seneviratne, Campbell Scott, et al., 2015).Impact evaluation was carried out to measure the impact of screening programme on ethnic and socio economic inequities for breast cancer survival rate which can be useful for government to take necessary actions and to form policies in healthcare settings to reduce inequalities in health.An ongoing case-control study to evaluate the NHS breast screening programmeProcess evaluation determines the effectiveness of the programme and how well the programme is working (Community Interventions for Health, 2017). The researcher used process and impact evaluation to evaluate the national breast screening programme in England. Impact evaluation was helpful to identify the impact of breast cancer screening on breast cancer incidence and mortality. Data was gathered by traditional retrospective case control study of deaths and incidences cases of breast cancer in England within 2 years of period during this ongoing evaluation (Massat, Sasieni Parmar et al., 2013).The main purpose of impact evaluation is to see that breast cancer screening programme is working effectively and is doing well than harm. Process evaluation can help to ensure that the breast screening programme continues to deliver the predicted health benefits and potentially improve the programme by assessing the good and bad practices.Evaluative ModelThe (CIPP) manakin The CIPP evaluation puzzle is developed by Stufflebeam in 1983 which provides comprehensive framework for the evaluation of the programmes. The CIPP model consists of four components which are context, Input, Process and product evaluation. The CIPP model mainly focuses on improvement of the programme rather than justif ying about the programme. The main purpose of this CIPP model is to offer critical and rational basis for the programme decision making by applying different aspects of this evaluation model according to the needs of decision makers and programme activities based on the planning and implementation for the continuous improvement of the programme (Kellaghan Stufflebeam, 2003).The context, input and process evaluation approach are based on formative evaluation whereas product approach is useful for summative evaluation study. The four elements of the evaluation model must be taken into consideration otherwise it could reduce the effectiveness of the project. The context evaluation study can be conducted when a new programme is being planned which helps to identify the program goals and objectives by assessing needs whereas the input evaluation study can be conducted during resource allocation to assess the feasibility or the cost effectiveness of the alternate approaches. It provides systematic approach to programme design and helps the evaluators and experts to develop the programme which is most likely to work better (Frye Hemmer, 2012).Source Adapted from Stufflebeams CIPP Evaluation Model (1983). Retrieved from http//arcmit01.uncw.edu/jonesi/Evaluation.htmlThe process evaluation helps the evaluators and stakeholders to assess the implementation of the programme and to interpret the outcomes of the programme through document review, observance and participant interview. On the other hand, the product evaluation is similar to outcome evaluation which focuses on assessing the outcomes of the programme including positive or negative, short term or long term outcomes. In general, the CIPP model provides in organic law about improvement of the programme, interpretation of the programme outcomes and information for accountability. However, careful planning is needed while applying this model. This model is useful for retrospective evaluation of a completed progra mme (Kellaghan Stufflebeam, 2003).This evaluation model can contribute to measure the effectiveness of the breast cancer screening programme run by Ministry of Health in New Zealand. The four elements of the model can be used to improve the programme by identifying the non-compliance of women for the breast screening programme. Auditing and evaluating the breast cancer screening programme helps to know the barriers and promote the awareness regarding breast cancer to provide beast quality care function to the New Zealanders. Furthermore, staying healthier is one of priorities of the Ministry of health. It can be achieved through evaluating the programme and implementing a change accordingly if needed.Conclusion Evaluation research is an essential woodpecker to evaluate the effectiveness of the programme or to know how well the programme is working. Evaluation research helps managers and stakeholders of the organisation to improve the performance of the organisation and to provide the quality care health services. Staff and clients can be encouraged to provide useful feedback about the programme which helps in decision making and policy formation about the programme and thus improving the services provided by organisation.ReferencesArrospide, A., Rue, M., Van Ravesteyn, N. T., Comas, M., Soto-Gordoa, M., Sarriugarte, G., Mar, J. (2016). Economic evaluation of the breast cancer screening programme in the Basque Country retrospective cost-effectiveness and budget impact analysis. BMC Cancer, 16(1). doi10.1186/s12885-016- 2386-yCentre for Disease Control and Prevention. (2015). Types of evaluation. Retrieved from https//www.cdc.gov/std/Program/pupestd/Types%20of%20Evaluation.pdfCollins, K.B. (2017). What is Impact Evaluation. Retrieved from http//programs.online.american.edu/online-graduate-certificates/project- monitoring/resource/what-is-impact-evaluationCommunity Interventions for Health. (2017). Process Evaluation. Retrieved from http//www.oxha.org/cih_man ual/index.php/process-evaluationCunningham, S.J. (2000). Economics Economic evaluation of healthcare is it important to us? Retrieved from http//www.nature.com/bdj/journal/v188/n5/full/4800444a.htmlFrye, A. W., Hemmer, P. A. (2012). Program evaluation models and related theories AMEE Guide No. 67. Medical Teacher, 34(5), e288-e299. doi10.3109/0142159x.2012.66863Gupta, A., Shridhar, K., Dhillon, P. (2015). A review of breast cancer awareness among women in India Cancer literate or awareness deficit? European Journal of Cancer, 51(14), 2058-2066. doi10.1016/j.ejca.2015.07.008Kellaghan, T., Stufflebeam, D. L. (2003). International handbook of educational evaluation. Dordrecht Kluwer Academic Publishers. Retrieved from http//link.springer.com/chapter/10.1007%2F978-94-010-0309-4_4Loy, E. Y., Molinar, D., Chow, K. Y., Fock, C. (2015). National Breast Cancer Screening Programme, Singapore Evaluation of participation and performance indicators. Journal of Medical Screening, 22(4), 194- 200. doi10.1177/0969141315589644Massat, N. J., Sasieni, P. D., Parmar, D., Duffy, S. W. (2013). An ongoing case- control study to evaluate the NHS breast screening programme. BMC Cancer, 13(1). doi10.1186/1471-2407-13-596Ministry of Health. (2015). Breast Cancer. Retrieved from http//www.health.govt.nz/your-health/conditions-and-treatments/diseases- and-illnesses/breast-cancerNational Screening Unit. (2014). BreastScreen Aotearoa. Retrieved from https//www.nsu.govt.nz/breastscreen-aotearoa/about-breast-screening- programmeNYS Health Foundation. (2016). Process Evaluation. Retrieved from http//nyshealthfoundation.org/our-grantees/grantee-resources/process- evaluationSeneviratne, S., Campbell, I., Scott, N., Shirley, R., Lawrenson, R. (2015). Impact of mammographic screening on ethnic and socioeconomic inequities in breast cancer stage at diagnosis and survival in New Zealand a cohort study. BMC Public Health, 15(1). doi10.1186/s12889-015-1383-4The Health Foundation. (2015). Evaluat ion what to consider. Retrieved from http//www.health.org.uk/sites/health/files/EvaluationWhatToConsider.pdfThe New Zealand Breast Cancer Foundation. (2013). New Zealand Breast Cancer Facts. Retrieved from http//nzbcf.org.nz/BREASTCANCER/Overview/BreastCancerinNZ/Fastfacts.a spx

Development of Architecture During the Industrial Revolution

Development of Architecture During the industrial RevolutionIntroductionThe industrial transmutation is one of the big changes in human history. It starts in the nub of 18 century in Britain and continuing until now.Before the Revolution, there were no cities only villages. To get from one village to another masses apply galloping horse, which was the principal(prenominal) and fastest transportation of that conviction. For majority of people the agriculture was dominant. When industrial revolution begins, agriculture and hand-made been stopped.Things that describes the decimal point of Industrial revolution atomic number 18 inventions of steam engine, coal and adjure. Everything is changed when crowd together Watt created a steam engine in 1769. Invention of steam engine provided Britain with an industrial power. Factories, fabrics and railroads could be anywhere. (Louis Auguste Blanqui, historical channel.com.au). Invention of iron by derby Family could not happen withou t steam engine. Smelting of iron by charcoal was expensive process. Abraham Derby discovered, that instead of utilize coal, can replace it with coke. The resulted product is lay out iron. gracious of the Industrial Revolution, www,hystoryworld.netBesides iron industry, there was a development of textile production, beca hire textile is the basic requirements. Food and cotton products were light and easier to transport to divergent cities. Location of Britain was good for water transports. We know, that Britain is not from sea from any parts. This was the thing that makes the transportation of goods easier. . There was already existing of net employments of canals. Human of the Industrial Revolution, www,hystoryworld.netDuring this time changes the production of goods. Now instead of using hand-made products, works started replacing people. For exemplification in fabrics and manufactures, machine could replace 5-6 people. This is of import disadvantage of the Industrial Revolu tion, when government starts quitting unnecessary workers.Inventions of Industrial revolution period influenced to the economy growth. It is creation of different machine tools, using of Iron in manufacture.Industrial revolution changed everything and including computer architecture as well. Industrial revolution really affected on architecture. There was no need of fancy architecture anymore. People started design more industrial type, which is more useful kinda than Gothic buildings. Beautiful Gothic buildings were designed to impress people. In that period some people was already on industrial side, started designing simple structure. At the same time some people went back to the old architectural style and brought them back. Therefore there were movements as Gothic revival and ruse Nouveau. When people started designing with industrial mind they had many choice of design their planetary house. (The importance of Industrial Revolution in Archietcture). (http//www.fablablima.co m)Producing of iron influenced on architecture. One of enceinte examples of architecture of industrial period is watch frappe Palace by Joseph Paxton (1850-1851). Joseph Paxton studied and experienced iron and chalk, about of joining these components together to design a large building. boleThe movement of Gothic style architecture was not accidently. Those movements were against industrial revolution. They wanted to bring back the handed-down style of architecture. The crystallizing Palace in correspond to Gothic Revival and arts and craft movements in architecture is pertly mode of design of that time. Gothic revival is architectural movement, which was based in England. Its been a remaking of traditional building style of Middle Ages. Gothic style buildings are very heavy and decorative. Structure made of stone and brick. Art Nouveau movement has same features as Gothic movement, such as symmetrical shapes and forms, use of arches and heavy structural agreement. (Jackie C raven, Art Noveau Architecture. architecture.about.com)The Crystal Palace is on of the Great buildings of Industrial period, which represent new direction in architecture. One of building that represent revolutionized architecture. When architecture moved from traditional mode to the new step. This structure is example of how people started experiencing different types of materials, instead of constructing the buildings by masonry and stone and maximizing the indoor spaces. It is a design of lightweight and low-cost buildings. This was the step when architecture of industrial period marked the beginning of new kind of architecture. It plays a big role in a history of architecture.The Crystal Palace was a glass and cast iron structure. The structure was built in London, for the Great Exhibition of 1851. In 1850 the committee were going to choose a design for the structure, which pass on exhibit the in style(p) technology and innovation from around the world Great Exhibition of the works of industry of all Nations. The committee requirements wasEconomy and maximizing the exhibition spaceSpaces for circulationSpaces for reception, classification and placement of goods.View from the interior.In three weeks committee received more 250 works from Australia, Belgium, Netherlands, Hanover, Hamburg, France. But the committee rejected all the works. Mostly all the work was brick and masonry structural designs. But there was iron and glass design by Hector Horeau. The committee rejected it as well, because of the cost of the project. (The Crystal palace, p12)Already cognise architect and gardener Joseph Paxton presented his idea and thought to the committee. Before Joseph already had an experience with combination of cast iron, glass and laminated wood in his Chatsworthhouse building, which was made of glass. The larges glass house of that period. He experienced the idea Ridge and- furrow ceiling system in Charsworthhouse, by and by he apllied this system in Cry stal Palaces design.Josephs design was based on module with the sizes 10inch x 49 inches, which is size of larges glass available that time. The structure consisted of right-angled triangles, which were supported by iron beams and pillars. The length of right-angled triangles was for 564 m. These basic components of the structure were light, strong and easy to build. by and by Joseph submitted his drawings and calculations, the committee approved the low cost design.The concept of ridge-and-roof house was lily flowers. Paxtons report as gardener was high, he wanted to lily flower to be grown in England. He takes care of flowers. Later it became a concept for the roof system in Crystal Palace. In saying of the glass house, there was an issue with ridge-and furrow roof. Glass structure required more light, but because of structural members of roof (trusses, purlins) building does not get dayspring and evening rays. To avoid this caper he created the methods of glass roofing, whic h calls ridge and furrow. The principle and concepts of the roof was to get morning and evening light without any restriction. Therefore the glasses were placed in specific position. He tested this idea in his Green house. After it was applied to the Crystal Palace. (The Crystal palace, p29)The roof of transept is semicircular from exterior. In construction of this roof the support was made flex timbers. Columns supported on apiece arched timber. The transept roof also following the concept of ridge-and-furrow roof. It was constructed in a flat manner, but following the shape of arched timber. The range of the arches had louvered framed beginning which allow passive respiration for the building.Hollow columns of the structure support the roof. The roof itself looks flat. It has ridges and furrows, because of rise and fall of them is small, roof looks flat. Truss span of the roof 24 feet from each other and this spanning were supported by light beams or rafters. These rafters cal l Paxtons gutter, because he created the system of using the rafter as a gutter. The advantages are when it rains, water running from the surface of the roof to Paxtons gutter. From there water goes to the main gutter, which is connected to the hollow columns and passes down to drainage. (The Crystal Palace, p.36)But later on roofing system gets a problem, because of not availability of good quality construction materials. On of the disadvantages was leaking mostly from all of the part of the big building. This problem could not be solved.In terms of maximizing the space cast columns had advantages equate to masonry columns of traditional architecture, because it could carry the same load as masonry columns. Cast Columns a lot slimmer than masonry columns and can provide more open indoor space. When the constriction was complete the interior exhibition space was enormous. Because there were no unhurt walls, only the clear columns supporting the self weight.On of the important a dvantage of the structural frame works, that cast iron was low in price compare to traditional work stone. The columns of the Crystal Palace consist of reservoir, where the all the drain water collects from the roof. This drain water is usable in situation of fire or for agriculture. (The Crystal Palace, p18).The great blossom of the building was divided into 3 stories. Where are the cast iron columns in each stories have different height. In lower floor columns height is 19 feet and for first and second floor is 17 feet. Between the columns the girders have same depth and sizes. They look confusable and give an impression of latticework. Therefore construction does not look heavy. This showing how great strength may be combined with elegance and lightness (The Crystal Palace, p35-36).Joseph Paxton designed his Victorian house in such a way, so the building retains moisture and gets bright natural lighting every season of the year. But the mechanical and natural products, which w ere in the building, were destroy because of moisture. After this experiment with Victorian House, it was experience for him to create new design to avoid those issues for Crystal Palace. (The Crystal Palace, p 32).An important advantage in construction of Crystal Palace takes machinery. Paxton used different types of cut machines (Punching machine, Iron drilling machine, Adzing and planning machine). Al the machines powered by steam engine. Painting machine reservoir filling with the paint, then it runs on surface of the frame. It constructed in a way so unnecessary part could be cleaned. One of the machines he used for framed wall. The frames being cut in machinery with the exactly same dimensions, after this glass was put into the frame. The glass sashes been designed in way so in summer can be removed. Since the work is done by machine, people did not worry that part power not match with each other. (The Crystal Palace, p51) In pre-industrialized period building been by human c rafts without machines. Therefore it is harder and construction takes long time to be completed. The society of Art awarded Paxtons sash-bar machines in 1841 with medal. These types sash-bar machines started using in other part of the country. In present time sash-bar design was taken from Paxtons machine.The big challenge of The Crystal Palace was to maintain the natural temperature inside. Because the function was exhibition, there would be thousands of people. Heat producing by people and the heat coming from outside was the main issue. Already in that time Joseph Paxton cleverly designed the external shading devices. Direct sun light does not get, light is filtered and it becomes very soft. Another way of solution of heat transfer was to make ventilation system. He designed ventilation system for wall and flooring. Placing prefabricated lovers on the wall provides hot air escape. For flooring system board were placed 1 cm apart from each other. It was cleverly designed passive design. Air could travel inside. (Wikipedia). This is the one of the great example when people started thinking of climatic response. Design the space, which will cleverly work, rather than designing it for decoration.In terms of spatial planning, Paxton provided refreshments spaces for people during the exhibition. There are spaces with open courts and trees. There was no necessity of making solid enclosures, so the structure does not lose the lightness. The trees of the north entrance were also for refreshment purpose. Spaces were enclosed by sash-glazed partitions almost similar as exterior glass panels. Rooms of the building was designed that can get more natural lighting and ventilation. Partitions that separate the rooms give the building very light effect. (The Crystal palace, p.36)In 1936 on 30th November Crystal Palace was set on fire. In one hour the building was destroyed. North Transept was burned. Government not insured to cover the rebuilding. Because the cost was aro und 2 million pounds. That time Welby Pugin founder of Gothic Architecture called this building Glass Monster. He told Paxton You had better redeem to building green houses, and I will keep mu churches and cathedrals. Many other architects started criticizes Crystal Palace. Many books and articles was written after the demolition. Thomas Carlyle called it Big glass dope up buble. But in these letter days Crystal Palace benn called Proto Modern Architecture and became a power for many buildings such as commercial message buildings in Europe and America. Crystal Palace became a symbol of industrial revolution, strength and economic- industrial power of England that time. (Manpret Singh, The demolition Of Crystal Palace 1926-1941. www.digital.lib.umb.edu.com )ConclusionThe main idea of this essay was to show the effectiveness of industrialized methods of construction of Crystal Palace in opposition to Gothic revival style and Art Noveau, which represents traditional architecture. The main points areThe main difference is that Crystal Palace represents new modes of design, where buildings do not have to be so heavy. The purpose is economical use of space. For example slender columns allow having big indoor space compare to masonry columns.Using of different types of machines. Building can be completed in wretched period of time.Low cost and availability of cast iron.Smart designed structure in response to climatic aspects. As was already mentioned above, Paxtons gutter system, which collects the rain water in specific reservoir. Drain water is usable in case of fire or for agriculture.Less using of artificial lighting, because of glass material.Passive ventilation design. Louvered wall system and flooring system, where the blocks spacing is 1 cm., which allows the space, breathe.The Crystal Palace was the great example of new style of architecture. It was a step forward from the traditional architecture. The structural system of Crystal Palace we can still u se in our time. It was a precedent for future buildings. Already experienced cast iron and glass. After the demolition, people know how to avoid those problems. Test it and make it work better, but the main concept is based on Crystal Palace skeletal system. Therefore nowadays we have improved skeletal structures.My opinion is that this type of architecture is more useful, compare to traditional. In terms of spaces, how could it be better and lighter by using the different types of materials? But at the same time it can carry the similar load.It was the time when people started thinking of different design, shapes and form. When people started thinking of low cost structures and experiencing of different materials except brick and stone. When people started thinking of opportunities engaging with surrounding and clime aspects of those kinds of structures. Which is did not exist for traditional type of architecture. Gothic and arts and crafts buildings are more concentrating to show the importance of it. Even the decorations, which are not useful.There might be disadvantages of Industrial Revolution, but the main advantage is step for the future with industrial mind.

Health Care Ethical Legal Conflict: Case Study

Health Cargon honorable Legal Conflict Case Study hold over of Contents (jump to)IntroductionChoices in front of doctorsFuturistic impact of the decisions in such situationsGuidelines and code of conducts in medico- good conflictsPrincipals followed for such causal agents performance of guidelines and principals in current contentConclusionReferences1. IntroductionIn the present guinea pig battleground there is an ethico- judicial arise when doctors have to perform intercession of chronic obstructive pulmonary ailment (COPD) by which Mr. Con is suffering but his son (who has the authority to decide on behalf of Mr. Con) is adamant on no treatment for COPD. An ethical concern is a condition or crisis that calls for an individual to choose among two alternatives. It is very big that the present day medical checkup physicians have continuing ethico-legal education (Preston-Shoot, McKimm, Kong, Smith, 2011). Ethics is believed a standard of conduct and an idea of right and wrong beyond what the lawful consideration is in any particular situation. Moral assessments serve as a basis for ethical manner. Doctors have a legal duty to obey with the appropriate ethical and legal guidelines in their routine practice. Ignorance of regulation and its insinuations will be detrimental to the physician even though he takes cargon of the affected role in good belief for the mitigation of the patients pain. In the present case study we are discussing the case of Mr. Con, who was suffering from chronic obstructive pulmonary disease (COPD) and now in condition that he cannot absorb his own decision. His son is representing his case virtually whether Mr. Con should give treatment for chronic obstructive pulmonary disease or not. The building block discussion in this essay will be based on this kind of ethico-legal issue.2. Choices in front of doctorsIn this case doctors do not have any choice other than legal picking because all acts that are done in fine spirit may no t stand legal testing. There are various ethical legal issues which can come forward if doctors refuse to consider the decision of Mr. Cons son and treatment the COPD. As Mr. Con is suffering from multiple ailments so there are less chances that Mr. Con will survive. According to present condition, doctors can be framed for unauthorized treatment, and if proved then for murder also. With the emerging figure of cases filed by hurt patients looking for legal remedy from physicians and medical organizations, it is no longer a subject of choice, but a context-driven lawful approve and requirement for the physicians to be acquainted with essential legal concerns involved in wellness practice. Professionalism is a subjective idea that refers to doctor performance in the maculation of work and within his area, and how it makes other public look at you (Doyal, 1999).Some actions that doctors would take in condition of Mr. Con can be ethical in the view of one group of intellectuals migh t make look puny in the views of others. Considering the lawful and ethical consequences of doctor conduct will help to make a decision what heights of businessalism we want to uphold in different circumstances (Rogers Ballantyne, 2010). Medical ethics is a very important part of wellness practice, and following ethical rules is a vital part of your occupation. Ethics deals with common principles of correct and incorrect, as opposed to obligations of law. A professional is anticipated to act in ways that reveal societys thoughts of right and wrong, even if such conduct is not imposed by law. Often, though, the law is based on ethical concerns. In the present case physicians should think to treat Mr. Con for COPD despite of consent of his son.Practicing suitable professional ethics has an optimistic impact on your conceive and the accomplishment of your employers trade (PrestonShoot McKimm, 2011). Many medical associations, therefore, have generated guidelines for the adequate an d preferred modes and behaviors, or decorum, of medical assistants and doctors. The codes of medical ethics have spread out over time. The Hippocratic pledge, in which medical scholars pledge to perform medicine morally, was developed in olden Greece. It is still used these days and is one of the bases of modern-day medical ethics. The Code of Ethics of the American association of medical assistants (AAMA) shall set 4th principles of ethical and moral manner as they relate to the health profession and the specific practice of medical supporting (Iqbal Hooper, 2013).3. Guidelines and code of conducts in medico-ethical conflictsThere are various guidelines which doctors should follow in the case similar to the present case of Mr. Con. The doctors must cautiously follow every state and federal practice rules and regulations while performing this treatment. They must follow the Code of Ethics for medical subordinates. It is an important part of their duty to avoid misconduct claimcou rt case by the Mr. Cons son in opposition to the doctor for mistakes in cure.To perform efficiently as a medical subordinate, the doctor must pursue all OSHA guidelines for safety, risky equipment, and poisonous substances (Knight, Sleeth, Larson, Pahler, 2013). The place of treatment should meet reference control (QC) and quality assurance (QA) principles for all examinations, samples, and treatments. It is his accountability to follow HIPAA rules, to make sure Mr. Con confidentiality and privacy of his evidences, to entirely document patient management, and to maintain patient proofs in an arranged and readily available manner (Anthony, Appari, Johnson, 2014). In the present case of Mr. Con, physician should follow the risk management which can be exposit as a technique of reducing possibility of liability during institutional practices.4. Principals followed for such casesIf Mr. Con is able of providing knowledgeable consent, then his choice about cure, including non-treatmen t, should be considered. This is a customary plus enforceable legal standard and reliable with the ethical code of respecting the sovereignty of the patient.But in the present case, situation is come inly different. Ethical methods work in a comparable mode to ethical codes, the exploit of which has obtained much consideration in recent times. There are significant limitations to the standards access to ethics which relate evenly to ethical codes. The hypothesis is most remarkably described based on 4 codes sovereignty, non-malfeasance, beneficence, and impartiality (Mason, Laurie, Smith, 2013). These principles are observed as one of 4 tiers in a ladder of levels of study necessary for ethical rationalization. At the 1st tier there are meticulous decisions which are necessary at the 2nd level by moral laws. These in turn are necessary at the 3rd level by principles, and codes are lastly justified at the 4th level by more inclusive ethical hypothesis. Both, the method and applica bility of principles have been tested, as well as protected as a regular structure for biomedical ethics. On the other hand, even their strongest enthusiasts do not see standards as a total or self-standing connotes of establishing moral practice. Beauchamp Childress clarify that Principles direct us to acts, but we still require assessing a condition and formulating a suitable reply, and this evaluation and reaction melt from character guidance to the extent that from standards (Petersson et al., 2012). Gillon then called this the 4 principles and scope mode of biomedical ethics (Gillon, 2012). In the case of Mr. Con, doctor should follow these principals and plan the treatment.5. Implementation of guidelines and principals in current caseThe content of common principles and regulations represents theories and worths that can locate the common ethical nature and approach for fitness care. Though, it is of down in the mouth use in explaining personal ethical decisions. The insin uations for establishing ethical systems lie in recognizing their possible worth in describing the moral atmosphere and ethical approaches that are dual-lane by health care employees. Regulations can also give clear sites for a few headline moral subjects for example euthanasia, but cannot give the positive(p) answers to a lot of ethical troubles encountered in the way of daily checkup practice. The purpose as to whether Mr. Con has theabilityto offer informed permission is generally an expert decision made and texted by the treating health care supplier. The provider can create a purpose of provisional or enduring inability, and that fortitude should be bonded to a particular verdict. The legal word competencymay be employed to explain a legal determination of supervisory capacity. The designation of a particularsubstitute choice makermay all be sanctioned by court regulations or is specified in condition statutes.6. ConclusionIf a court has decided that a patient is absent abil ity, a health care giver must acquire informed permission from the court-agreed decision-maker. For instance, where a protector has been selected by the court in a responsibility act, a health care giver would look for the informed authority of the custodian, provided that the applicable court arrange covers individual or health care executive. From the whole discussion, we can conclude that, first the doctors should seek legal opinion and the according to options they should plan the treatment. Doctor should try to make Mr. Cons understand about the consequences if Mr. Con will not treat for COPD soon. If his son still remains adamant then doctor should follow the court decision and do the treatment accordingly. Doctor should follow medical code and conduct but that should be in range of law.7. ReferencesAnthony, D. L., Appari, A., Johnson, M. E. (2014). Institutionalizing HIPAA Compliance Organizations and Competing Logics in US Health Care. Journal of health and social behavior, 55(1), 108-124.Doyal, L. (1999). Ethico-legal dilemmas within general practice. General practice and ethics Uncertainty and responsibility, 37.Gillon, R. (2012). When four principles are too many a commentary. Journal of medical ethics, 38(4), 197-198.Iqbal, R., Hooper, C. R. (2013). Ethico-legal considerations of teaching. move Education in Anaesthesia, Critical Care Pain, 13(6), 203-207.Knight, J. L., Sleeth, D. K., Larson, R. R., Pahler, L. F. (2013). An analysis of OSHA inspections assessing contaminant exposures in general medical and surgical hospitals. Workplace health safety, 61(4), 153-160.Mason, K., Laurie, G., Smith, A. M. (2013). Mason and McCall Smiths law and medical ethics Oxford University Press.Petersson, I., Lilja, M., Borell, L., Andersson-Svidn, G., Borell, L., Beauchamp, T. L., et al. (2012). To feel safe in everyday life at home a study of older adults after home modifications. Ageing and Society, 32(5), 791.Preston-Shoot, M., McKimm, J., Kong, W. M., S mith, S. (2011). avidness for legally literate medical practice? Student perceptions of their undergraduate medico-legal education. Journal of medical ethics, 37(10), 616-622.Preston-Shoot, M., McKimm, J. (2011). Towards effective outcomes in teaching, learning and assessment of law in medical education. Medical education, 45(4), 339-346.Rogers, W., Ballantyne, A. (2010). Towards a practical definition of professional behaviour. Journal of medical ethics, 36(4), 250-254.

George F. Handel Essay -- essays research papers

The Artistry of G.F.Handel(1685-1759)First PartHalle - Hamburg - Rome 1690-1712Its hard today to speak about Handels life and works without mentioning the similarities in the midst of him and Bach first of all they were born in the aforementioned(prenominal) year1685, even if its not a case than the most geniuses of the late baroque earned run average (Couperin, Telemann Scarlatti ) would have almost been all co-aged.Neverhless un corresponding Bach, Handel immortalised the name of a family of cheesemakers or of the Prince of Saxonys barber/surgeon -his father. And really it was under the influence and the strong expectations of the latter that like many other aspirants gentlemen, the young Haendel enrolled the university of Halle as a law student. But after his father death he decided not to pursue the legitimate career and began instead to perfection those skills as a musician which some three years of lessons taken in his hometown from the reknown organ player Wilhelm Zachau h ad awakened in him When in 1703 Haendel eventually left Halle and went to Hamburg as a violino in ripeno (an ordinary violin player in an orchestra) his bad talent as a attorney and good skills as an artist, both characterizing every sudden and proverbial decision taken by him in the future were both proved. At those times Hamburg, the moneymaking(a) capital city of Northern Germany, was well known also for its Gansenmarkt Thater (literally Theatre at the goose market), which workers were yet trying to create the millenary dream in pressurise of Goethe by combining Italian creativity with German methodology. And what better even if "oleographic" example can be brought to this aim if not the librettos of the operas represented at the Gansenmarkt dramatics between 1700 and 1720 ehich appear to be written in German with the execption of the Italian "belcanto" arias. A Ture master in this mixed and eclectic genre, neglecting the lutheran poetry (preferred by Bach) in favour of the Italian an Viennese writers (Zeno, Pariati, Pasquini etc.) was Reinhard Keiser who, naturally, claimed to be the master to all the new-comers, including Haendel who far from accepting this rule, successfully sought the friendship and maecenatism by Gian Gastone de Medici (1671- 1737) , son of the majestic Duke of Tuscany Cosimo III. And in what it seems it was in this environment that The young Haendel met Johann Mattheson, the most reknow... ...ovanni" (represented only in Prague in 1787) could only be hosted by the Dublin Catholic Theatre and neer saw the glories of the Covent Garden where at those times the Neapolitan composer Niccol&ograve Porpora, together with his pupil Roberto Farinelli had come to triumph and to outhshine Haendel himself. If the Same Farinelli is said to have taken the ships company of Haendel during one of the not infrequent "Querelles" made by the supporters of Theatre of nobility against modern impresarios, Haendel accuse d to have conspired against the king together with the so called Jacobites didnt take a great deal success anymore and in 1745 the representation of the beautiful opera Hercules had to be cancelled from tghe program of the Kings Theatre. So outshined by history the Master died in 1759 of the same blindness which had affected Bach after having arranged the last representation of the Messiah and having composed other oratorios such as Judas Maccabeus (1742), Alexander Balus (1748), Susanna (1749), Theodora (1750), Jephta (1752) . Its not a case then if the latter appear to be a quotation of the most famous Italian Oratorio ever Written Jephte (1749) by Giacomo Carissimi

Greed Economics :: essays papers

Greed EconomicsPokemon, Microsoft and the Economics of Greed Greed Economics The stir or debilitating effect of the excessive desire of gain on the production, consumption and distribution of goods and services.Solid proof that greed economics lives and breathes was recently put in in Newsweks Novmber 8th issue in an article entitled Puffys Crowded Orbit. Sean (Puffy) Combs is founder and CEO of the extremely paying Bad Boy entertainment. In the billion dollar a year rap music industry, he is the cognac in a world of beer. In 1997, his beginning(a) album, (carried by the hit Missing You), sold an extraordinary 6 million copies But Combs who is known as much for his business hollow as for his musical talent, ignored the rules of greed management and recklessy expanded into publications, clothing lines and restaurants. The sale of his recent album Forever, despite a red-hot report card and a 32-city promotional tour, was weaker than weak. Newsweek reports that in the first week of November the album was No.27 on the charts. The same article places his last years earnings at $53 million well off his tyical $100 million-a-year earnings of the mid 1990s. Sorry Puff the law is real. Greed affects quality.Inner-city America finds it of some interest that this law does non favor the rich, the politically plugged in, or the white of this world. America richest man, Bill Gates received a stunning setback earlier this month when examine Thomas Penfield Jackson ruled against the $500 billion software company Microsoft, declaring that it violated antitrust law and was in fact a monopoly. In a Newsweek article dated November 15th rntitled Bill Takes it on the Chin, Judge Jackson stated Microsoft has demonstrated that it will use its prodigious market index finger and immense profits to harm any firm that insists on pursuing initiates that could intensify competion. Why couldnt Billy be satisfied with say a $100 billion company? The penalty for ignoring the la w of reed rationing may include having the software giant broken down into a cluster of little midgets. Are you listening William? Greed attracts powerful enemies.Well why not remove greed out of the equation altogether? Isnt it whole poison? Cant we find a few cheerleaders for total greed celibacy? Not on your life. Why? Because economically speaking, greed isnt all that bad. Take for example the hugely successful video game-toy phenomena Pokemon.