Deisel Essay Example | Topics and Well Written Essays - 750 words

Deisel - Essay Example Since Diesel lies in the luxury sector, the products and services provided to the clients in the United States are on the high-end wealth spectrum. These groups are insensitive to prices and prefer spending their income and time on clothes as well as other accessories that portray opulence as opposed to necessities. For these reasons, the prestige and luxury brands that Diesel provides its clients in the United States have attracted an unwavering and illogical loyalty from consumers (Trebay). In the United States today, the luxury scene has been influenced by a variety of factors. A mass class of rich people has developed in different regions across the country. This is due to social, economic, and technological breakthroughs. In addition, Diesel has been forced to introduce a broad range of luxury brands in the company in order to eliminate the barriers that have dominated the industry for some time. It has also provided the different groups of consumers with more choice in order to succeed in the market. Furthermore, the rapid growth being witnessed in information, digital, and communication technology has allowed Diesel to give its consumers in the U.S. more variety in terms of luxury products. In this case, the company is able to view choices as well as lower switching costs particularly in the Internet. This has made it possible for clients to be more experimental, individualistic and bold enough to combine luxury as well as high-street fashion to a single outfit (T rebay). To continue operating successfully in the United States, Diesel has manipulated its marketing mix strategies, which have allowed the company to christen its fashion brands for it to be similar to other luxury brands in the country. Furthermore, the prevalence of mass-premium brands is prevalent in best locations, such as New York. In this case, the company is now capable of acting as well as speaking as a high-end brand that has set the trend in the country. Diesel has managed